Field Notes - Heartland

$14.95 USD

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ORIGIN STORY

Some Field Notes are “FieldNotes-ier” than others, and THIS Winter 2023 edition, “Heartland,” might be the “Field Notes-iest” yet. If you’ve been following Field Notes for a while, you know that Field Notes were born of the vintage agricultural and industrial pocket memo books that FN co-founder Aaron Draplin has been collecting for years. We’re also huge fans of mid-century printed ephemera like the WPA posters that inspired their “National Parks” Editions. 

Putting this all together, Field Notes asked artist and screen-printer Dan McCarthy, who illustrated three of the covers from the National Park Series, to create a rural panorama across the covers of three books, each depicting a different time of day: sunrise, midday, and evening. The results are everything they hoped for, a lovely combination of theme, color, and utility that really capture the spirit of American farm life.

The pocket-size books feature McCarthy’s artwork printed on sturdy 100# Domtar Cougar cover stock. The body of the book is Finch Opaque 60# text with a “Big Sky”-blue 3/16" grid. Each book features a unique set of "practical applications" based on the daypart illustrated on the cover. You’ll find these books indispensable whenever you take a moment from your busy day to catch your breath and collect your thoughts — on the farm or wherever else you may happen to be.

Note that the books are packed in a random order, for more variety on display, but all 3-Packs include all three cover versions.

SPECIFICATIONS:
  • 01. Illustrations by Dan McCarthy, danmccarthy.org
  • 02. Proudly printed by the good people of Team Concept Printing, Carol Stream, Ill.
  • 03. Cover: Domtar Cougar 100#C “White,” with a thick, brute force, 4-color application of process soy-based Toyo inks.
  • 04. Innards: Finch Paper Opaque Smooth 60#T “Bright White,” with a fine, 1-color application of “Big Sky” soy-based Superior ink.
  • 05. Cover and innards printed on a Komori GL 640L 40" 6-color UV offset press.
  • 06. Bound with a Horizon SPF-200L “Bookletmaker” stitcher with dual feeder towers, with appreciation to Samuel Slocum, George W. McGill, and William J. Brown, the “Founding Fathers of the Staple.”
  • 07. Corners precisely rounded to 3/8" (9.5mm) radius with a Challenge DCM double round-corner machine.
  • 08. Graph grid: 3/16" × 3/16" (4.7mm × 4.7mm).
  • 09. Memo book dimensions are 3-1/2" × 5-1/2" (89mm × 140mm).
  • 10. FIELD NOTES uses only the Futura typeface family (Paul Renner, 1927) in its materials.
  • 11. All FIELD NOTES memo books are printed and manufactured in the U.S.A.
  • 12. Limited Edition of 30,000 3-Packs.
  • 13. UPC: 850032279260


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