The Normal Brand
Puremeso Quarterzip
$78.00
The Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso fabric means it’s soft and drapes...
Mountain Overshirt
$128.00
This incredibly soft heavyweight twill feels like a knit, and layers like a jacket. Thick yarns make it perfect for the outdoors. The Mountain Overshirt was intended to be taken...
Active Puremeso Gym Short - Charcoal
$34.00 $68.00
The Perfect Short. For lounging or working out, its all in the details. The reflective zipper tape is a great statement on this ultra soft fabric. The inner drawstring waistband...
Jimmy Quarterzip Sweater - Navy
$88.00
100% cotton knitted to a nine gauge which measures the number of stitches in one inch of fabric. Plaited jersey is a special knit construction that uses the addition of...
Puremeso Basic Hoodie - Black
$78.00
This staple hoodie is luxuriously soft and comfortable and is the slightly lighter relative to the Puremeso Hoodie. It's made of a custom cotton/polyester/spandex blend fabric, garment washed, and finished...
Jimmy Quarterzip Sweater - Black
$88.00
100% cotton knitted to a nine gauge which measures the number of stitches in one inch of fabric. Plaited jersey is a special knit construction that uses the addition of...
Puremeso Basic Hoodie - Navy
$78.00
This staple hoodie is luxuriously soft and comfortable and is the slightly lighter relative to the Puremeso Hoodie. It's made of a custom cotton/polyester/spandex blend fabric, garment washed, and finished...
Bear Stripe Performance Polo
$39.00 $78.00
This new lightweight and moisture wicking performance fabric is so comfortable you won't even notice it's on. Performance Fabric 88% Polyester / 12% Spandex Engraved Buttons Heat Transfer main label...
Normal Stretch Canvas Pant-Khaki
$44.00 $88.00
The Normal Brand wanted a pant that could get beat up, but will always keep you comfortable. The stretch allows the pant to move with you, and we washed them...
Textured Knit Button Down Shirt
$98.00
Feels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured Knit Shirt. We disguised the most comfortable...
Worn in Bear T-Shirt
$17.00 $34.00
Soft jersey blend t-shirt with pre-worn in graphics so it feels like you've had it for years. Single Jersey Heather 60% Cotton / 40% Polyester Single Dyed Printed main label...
Boone Heavy Brushed Twill Overshirt - Gold Plaid
$49.00 $98.00
This 100% cotton heavy twill flannel is the step up in your layering game. The Normal Brand used a heavier fabric and a softener wash to give this woven a...
The Utility Laptop Bag
$165.00
This laptop bag will carry your laptop… and everything else. It has a leather bottom and handles for durability, a shoulder strap for carrying ease, and stylish leather and zipper...
Vintage Slub S/S Henley
$24.00 $48.00
100% cotton and garment dyed, this is your perfect henley. It’s a classic style made in our most breathable and easy care slub cotton. Slub jersey 100% Cotton Garment dyed...
Pique Stitch Crew Neck Sweater
$88.00
in this sweater, a seven gauge yarn was used for its durable and soft feel. The great fit, soft yarn, and textured stitch make this style a versatile favorite to...
Garrett Weekend Bag - Tan
$199.00
The Normal Brand's waxed canvas bag, with leather finishes, is designed to carry everything you need for the weekend. Inspired by their buddy and photographer, Garrett King, they wanted to design...
Hybrid Shorts
$39.00 $78.00
This Hybrid fabric is lightweight and performance ready. They sell out every year because it is the best short for golf and every day comfort on the market. Hybrid 94%...
Stephen Button Up Plaid Flannel Shirt- Black Plaid
$98.00
Your new office-to-bar shirt. Cool colors, conservative pattern, and a soft wash. The Normal Brand double brushed this cotton woven for extra comfort. Then they double needled the seams for...
Senior Travel Bag - Tan
$240.00
We travel all the time, and we couldn't find the ideal carry-on bag, so we made one. Canvas with leather accents, this bag is durable enough for a hunt, and...
Etched Leather Belt
$60.00
This belt is the perfect accessory to pair with pants, jeans, shorts, or chinos. The finishes offer a classic look to match your everyday wear. Full-grain bison leather 39mm wide...
Lake Life Hoodie - Blue
$44.00 $88.00
A family of 13 rented a house in Michigan last summer, and for the trip, their mom got hoodies made with this print. Instagrams were taken etc and people seemed...
Tentoma Quarter Zip Pullover Jacket
$98.00
Meet the jacket that goes with you everywhere, from the bar patio, to the office. This Tentoma quarter zip jacket is well-made and structured enough to look sharp for work,...
Quilted Sherpa Lined Shacket
$158.00
The Normal Brand wanted to design a sturdy all-weather jacket that was as packable as it was warm. This Sherpa-Lined Shacket fits easily into a carry-on, and is warm and...
Cord Field Coat
$188.00
This heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chilly fall days. The Cord...
Brightside Flannel Lined Shirt Jacket
$188.00
Warm, without the bulk. Inspired by the classic hunting jacket, we made this flannel-lined wool shirt jacket with a combination of our softest, warmest fabrics. Dress it up with a...
