The Normal Brand
Puremeso Quarterzip
$69.00
The Normal Brand brought back a favorite from last year in all new colors and details. Puremeso (PURE-MASE-OH) is a ribbed cotton, polyester, and stretch blend that makes for one...
Performance Quarter Zip
$37.50 $75.00
The perfect layer for the best weather - just chilly enough for some sleeves, but warm enough for no socks. You’ll love this piece for the best days of the...
Active Puremeso S/S Henley
$26.00 $52.00
The Henley, the shirt that started it all, in this lightest weight jersey Puremeso with an updated neckline for comfort, this shirt is all you need. Jersey Cotton fabric 58%...
Worn in Bear Long Sleeve T-shirt - Mineral Blue
$38.00
This jersey blend t-shirt is washed for softness, and ready for wear. The updated fit is true to size and up for whatever. Specifications Tagless Printed label Jersey fabric (60% Cotton, 40%...
Active Puremeso Quaterzip
$34.00 $68.00
The best selling fall style in lightweight Puremeso, need we say more? This style is the perfect layering piece this summer. Finished with a lightweight logo zipper, this is a...
Normal Stretch Chino-Gravel
$44.00 $88.00
We wanted a pant to get you to work or class and out at night, so we took this 3/1 twill and added some stretch for a casual and comfortable...
Dano Hooded Athletic Vest - Brown
$138.00
With its button-on removable hood and deep body pockets (that snap closed so you don't lose your keys!), this vest is the ultimate comfy layer. Classy enough to wear with...
Vintage Slub Pocket Polo - White
$29.00 $58.00
100% cotton and vintage washed, this is your perfect Spring polo. We made t-shirts and a henley out of this fabric too. It’s a classic style made in our most breathable and...
Bear Stripe Performance Polo - Navy
$39.00 $78.00
The diagonal stripes across the chest are the only thing about this polo that fade into the background. Standout with our new lightweight and sweat wicking performance fabric that so...
Normal Stretch Chino-Navy
$44.00 $88.00
We made two different fabrics into two different styles of pant-- but with the same great tapered fit. This cotton stretch chino pant has lots of small details including colorful taping inside...
Nikko L/S Button Down Shirt
$88.00
This lightweight button up shirt is the perfect layering piece. Pair it with a vest for a hike, or with a blazer or jacket for a more business-casual look. 100%...
Normal Stretch Canvas Pant-Khaki
$44.00 $88.00
The Normal Brand wanted a pant that could get beat up, but will always keep you comfortable. The stretch allows the pant to move with you, and we washed them...
Active Puremeso Gym Short - Charcoal
$34.00 $68.00
The Perfect Short. For lounging or working out, its all in the details. The reflective zipper tape is a great statement on this ultra soft fabric. The inner drawstring waistband...
Active Puremeso L/S Henley-Grey
$58.00
The Normal Brand re-engineered Puremeso for hot weather, and we are pumped for you to get your hands on it. Lightest weight yet-- breathable, soft cotton, polyester, and stretch-- this fabric...
Four Stripe T-shirt - White
$19.00 $38.00
The Normal Brand basic Cotton Tee with a simple front graphic. Normal for the average summer day. Single Jersey Heather 60% Cotton / 40% Polyester Single Dyed Printed main label...
Active Puremeso 1/2 Zip Hoodie - Sunrise
$39.00 $78.00
Our best fabric is back in a half-zip hoodie with pockets and a hood. This is one of our favorite and most versatile pieces this season. Jersey Cotton fabric 58% Cotton...
Active Puremeso Crewneck T-shirt - Grey
$21.00 $42.00
Solid or striped, this could be the best basic tee you own. With a silicone finish to prevent pilling you could literally wear this cotton/poly/spandex shirt every day if you want...
Skipper Button Down L/S Shirt- Blue Haze
$39.00 $78.00
This shirt is constructed from a slub fabric giving it a rugged, durable, yet lightweight feel. Lightweight Slub Twill 100% Cotton Signature neck tape Engraved buttons Damask woven labels Wash/Finish varies...
Sunset Seamed Performance Polo - Mineral Blue
$39.00 $78.00
If you zone out on the front graphic of this extremely soft and lightweight, poly/spandex polo, it might look like a sunset. Or not, but either way wearing this shirt...
Active Puremeso Button Down S/S Shirt- Grey/Mineral Blue
$39.00 $78.00
For our guys who wish they could dress Puremeso up just a little bit more than usual... your wish has been granted. Jersey Cotton fabric 58% Cotton / 39% Polyester...
Normal Heather Trunk - Blue Haze
$34.00 $68.00
We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bear logo...
Active Puremeso Tank - Blue
$19.00 $38.00
Get off the boat and see a sign that says " No shoes, no shirt, no service"? Pop on this jersey cotton tank, with contrast binding, so you can satisfy...
The Utility Laptop Bag
$165.00
This laptop bag will carry your laptop… and everything else. It has a leather bottom and handles for durability, a shoulder strap for carrying ease, and stylish leather and zipper...
